Saturday, June 6, 2009

What Are the Best Niche Topics For AdSense Sites?

By Victor Awo

This is a question that has been asked again and again by many upcoming publishers. But the answer to the question isn't as simple as one might expect. Adsense niche topics are rare often difficult to find (some webmasters spend months, researching, writing content etc...). They are also very difficult to define. They are as elusive as they are precious. An AdSense niche topic can be a potential goldmine especially one that has some longevity.

Due to their precious nature people are reluctant to divulge information relating to AdSense niche topics. No one wants to add a whole armada of competitors to an already squeezed but lucrative theme. However, there are trends that people can use to get a measure of a potential AdSense winner.

Firstly, AdSense doesn't work well on religious, political or personal sites. There just isn't enough advertiser competition in these areas to make it worthwhile. For instance, you can build a quality site like mydogjoe.com but you are not going to get any revenue if you are only getting two visitors and one sole advertiser. But again there are exceptions.

You can alternatively decide to build a large quality niche site on Greek myths for example and become an undisputed authority on the topic. With this you can get a reasonable level of traffic going through your site. Even if the quality of advertisers are poor relating to a particular topic, you can still generate a reasonable amount of AdSense income if you have a reasonable number of visitors passing through your site.

Secondly, sites that have a commercial edge have normally worked well with AdSense. These sites can be based on themes that focus on a range of popular offline products and services such as insurance, health and high end technological products. Advertisers are normally clambering over themselves for the best AdSense publishers and they more than willing to pay that extra bit to out compete their rivals.

However, finding a true niche in this area is nearly impossible, simple because it is extremely saturated. Nearly every conceivable niche has been filled already. But you never know... the fact is that a good AdSense niche topic can be found in any field.

There is no such thing as a definitive list containing the best AdSense niche topics. And if someone claims to have one, don't trust them. The best way to find the ideal AdSense niche topic is to discover one yourself.

To do this properly you have to do some quality research which requires a lot of work and dedication. But it is well worth the sacrifice, considering the potential payoff. You can use Google's keyword search tool (which is free if you sign up for one of Google's services) to find out about the keywords related to some niche themes you may be interested in. Google's keyword tools also gives you an idea of the number quality of the ads that are related to your themes of interest. You can then use the information you have gathered to isolate profitable AdSense niche topics.

http://www.makecoolmoneycom.blogspot.com

Victor Awo is a student studying Information Technology. He has been looking into the technological and social changes taking place on the internet for the last ten years. His main focus is isolating patterns and trends in the hope of predicting the future form of the global information highway.

For more information see his site at: http://www.makecoolmoneycom.blogspot.com

Tuesday, June 2, 2009

AdSense Earnings - Eight Ways to Improve Them


By Liz Canham
If you are a webmaster and you want to earn through your website without actually having to sell anything then AdSense is the best way to do it. There are many webmasters toiling away in an effort to earn a significant daily income but at the opposite end of the spectrum there are the "masterminds" who are bringing in hundreds of US Dollars or Euros or GB Pounds a day from the AdSense ads on their pages. So what is the difference between these two differing types of website owners? The successful ones read and act on the tips which Google itself offers to webmasters as well as thinking of their own ways of improving their AdSense performance.

Here are five tips which have helped many website owners to improve their AdSense incomes and continue to do so.

1. The ad format which seems to work best for the majority is the Large Rectangle (336 x 280). Statistics show that this size has the tendency to result in higher click through rates (CTR). If you are wondering why this particular size and shape works the best, it is probably because, properly placed and blended with the site and the advertisements having relevance to the content of your pages they will attract visitors to click on them.

2. Google offers you the facility to create a custom colour scheme for your adverts, so select colours which reflect the background, font colour and design of your pages. If your pages have a plain background then use that colour as the background of your ads; use the same colour as your normal font-face and don't use a border for your ads. If, however, you are using a content management system such as PHPNuke, many of the templates for which use boxes with borders to divide the different parts of the pages, then use the same coloured border for your AdSense advertisements.

3. Placement of your Advertisements is very important. As much as possible, put them "above the fold", which is basically above the point on the visitors screen where they have to start scrolling down. This makes them immediately visible because many visitors won't bother to scroll down to see the whole page.

4. Some websites offer you the opportunity to insert your own AdSense code into articles or reports which you submit. Make sure that you keep your ads up to date on the better of these sites and if there's a choice, try to make sure that your ads are the prominent ones.

5. Save yourself some time by using SSI (or server side included), if your server supports SSI. You just need to save your AdSense code in a text file, "adsense.txt" and upload it to your root directory. Then utilising SSI, call the code to the pages where you want it. This is really handy for those webmasters who use automatic page generators to populate their site.

6. The points above have helped many webmasters to earn a generous income from AdSense. To ensure that they work for you, make sure that your site has a tight niche so that the people visiting want to be there and the advertisements provided by Google fit your subject matter. Thus, your visitors will have an interest in the adverts and want to click on them.

7. Don't forget that there will be loads of pages on the internet covering the same subject as yours, most of which will contain AdSense, so take a look at these sites and see what the ones with the highest ranking have, that yours doesn't.

8. Lastly, test and try your AdSense placement and colour schemes, using the Google "channel" facility. This will help you make sure that you are using the optimum adverts for your particular website.

Follow these tips and watch your AdSense income improve.