Saturday, June 6, 2009

How to Increase AdSense Click Through Rate (CTR) - AdSense Tips\


by muhamma
Maximizing the CTR means a lot to a publisher who wants to make money with AdSense.
Making maximum possible money with AdSense depends on three factors:
- Maximizing your CTR (Click through rate)
- Maximizing the targeted traffic
- Maximizing the pay per each click.
The techniques you follow to maximize your CTR can not only increase the user responsiveness but also increases the targeted traffic.
Let's see what Google AdSense Engineers has to say about AdSense CTR:
"Due to the dynamic nature of Google AdSense, fluctuations in your revenue will occur. Your earnings will depend on a number of factors, including the types of ads being served to your pages, the cost per click or cost per impression of these ads, and your users' click through selections. Regarding ad placement - the best ad format varies from page to page. We've observed that, in general, wider ads perform better because of their reader-friendly format. We strongly recommend putting your users first when deciding on ad placement. Think about their behavior on different pages, and what will be most useful and visible to them. You'll find that the most optimal ad position isn't always what you expect on certain pages."
What should you do to increase AdSense CTR?
Webmasters have very diverse views on how to increase CTR. It largely depends upon the the quality of its content, keywords you are targeting, design and layout of your website, placement of AdSense ads, page optimization and various other factors. Generally, AdSense blocks wrapped between the quality content works the best. For the websites having poor quality content, placing the Ads before the start of the content works best.
*Quality Comtent: If you develop a poor quality content website, even if you have high CTR and clicks, you will be getting low priced ads and also nobody will like to add your url to their favorites. But if you have quality content, that keeps the visitors glued, even if you get a little low CTR (not that you will), but you will be getting high priced ads and regular visitors, too. So the bottom is concentrate on providing quality content that provides value to your visitors. For AdSense, quality content is the king.
*Proper Ad Positioning: Proper positioning of ads on your website has direct impact on your CTR. Change the location of the ads and watch changes in your CTR regularly. Try to locate the area of the page where the focus of the visitor can be. Generally, AdSense ads near the quality content or other crucial areas like navigation bar tend to perform better. But it really depends upon the keywords you are targeting, and the traffic you have.
* Right Ad Formats: As the Google engineers say, more user friendly ads, more widespread tend to do better than towers and others. But you have to decide what work best for you based on your site layout, design etc.
* Right Ad Colors: The colors you use for your AdSense Ad Units also affects the CTR. As a rule you have to use those color that will make the Ads look like an integral part of your content. Blend in colors are often recommended. For more information see our article "How to Optimize AdSense Ad Colors"
Tweak and Experiment
Experiment and experiment a lot, till you are satisfied with the tweaks you have done to achieve highest CTR. Track your page performance by making channels of ads in your AdSense Control Panel and experiment till you are satisfied with your CTR. Though, each such experiment will make you loose money for a day or two, as Google may take time to adjust with new changes, but it will be beneficial in long run.
KeywordCountry helps AdSense webmasters in increasing their AdSense revenue. KeywordCountry is a library of 2.83 million Top paying keywords containing thousands of niche keywords.
Please Check Out Here For more detail about How To Optimize AdSense Extremely. AdSense Tips

What Are the Best Niche Topics For AdSense Sites?

By Victor Awo

This is a question that has been asked again and again by many upcoming publishers. But the answer to the question isn't as simple as one might expect. Adsense niche topics are rare often difficult to find (some webmasters spend months, researching, writing content etc...). They are also very difficult to define. They are as elusive as they are precious. An AdSense niche topic can be a potential goldmine especially one that has some longevity.

Due to their precious nature people are reluctant to divulge information relating to AdSense niche topics. No one wants to add a whole armada of competitors to an already squeezed but lucrative theme. However, there are trends that people can use to get a measure of a potential AdSense winner.

Firstly, AdSense doesn't work well on religious, political or personal sites. There just isn't enough advertiser competition in these areas to make it worthwhile. For instance, you can build a quality site like mydogjoe.com but you are not going to get any revenue if you are only getting two visitors and one sole advertiser. But again there are exceptions.

You can alternatively decide to build a large quality niche site on Greek myths for example and become an undisputed authority on the topic. With this you can get a reasonable level of traffic going through your site. Even if the quality of advertisers are poor relating to a particular topic, you can still generate a reasonable amount of AdSense income if you have a reasonable number of visitors passing through your site.

Secondly, sites that have a commercial edge have normally worked well with AdSense. These sites can be based on themes that focus on a range of popular offline products and services such as insurance, health and high end technological products. Advertisers are normally clambering over themselves for the best AdSense publishers and they more than willing to pay that extra bit to out compete their rivals.

However, finding a true niche in this area is nearly impossible, simple because it is extremely saturated. Nearly every conceivable niche has been filled already. But you never know... the fact is that a good AdSense niche topic can be found in any field.

There is no such thing as a definitive list containing the best AdSense niche topics. And if someone claims to have one, don't trust them. The best way to find the ideal AdSense niche topic is to discover one yourself.

To do this properly you have to do some quality research which requires a lot of work and dedication. But it is well worth the sacrifice, considering the potential payoff. You can use Google's keyword search tool (which is free if you sign up for one of Google's services) to find out about the keywords related to some niche themes you may be interested in. Google's keyword tools also gives you an idea of the number quality of the ads that are related to your themes of interest. You can then use the information you have gathered to isolate profitable AdSense niche topics.

http://www.makecoolmoneycom.blogspot.com

Victor Awo is a student studying Information Technology. He has been looking into the technological and social changes taking place on the internet for the last ten years. His main focus is isolating patterns and trends in the hope of predicting the future form of the global information highway.

For more information see his site at: http://www.makecoolmoneycom.blogspot.com